It most likely comes as no surprise that if you want your brand to be seen, you’ve got to be active on social media. These days, it seems like everyone is on at least one social platform. And that’s a pretty accurate assumption. As of January 2022, there were 3.96 billion social media users, according […]
Read moreSeptember 21, 2022
By: Anna Wolski Smart local businesses know that seasonal and holiday marketing makes a big impact on their target audiences; from positively wicked Halloween promotions to ads as sweet as your Valentine, there are endless opportunities to execute fun, creative, affordable messaging. Consumers spend billions of dollars during the major U.S. holidays and grabbing their […]
Read moreAugust 03, 2022
Believe it or not, adult Gen Zers are now old enough to buy a home. And, according to a study conducted by Rocket HomesSM, 86% of them want to. Born between 1997 and 2012, Generation Z is the newest set of home buyers entering the housing market. Knowing how to market to them based on […]
Read moreJuly 29, 2022
Email is an essential part to any marketing plan. One big reason is that sending emails to clients is essentially free and quick. There’s no postage, printing or shipping to pay for and no ads placements to buy. You essentially create an email, click “send” and it’s delivered to your client within seconds. But if […]
Read moreJune 01, 2022
These days, describing the current housing market as a roller coaster ride wouldn’t be an over exaggeration. In the past couple years, brokers have reaped the benefits of the pandemic-fueled market but now since we’re working in today’s changing market, we need to adjust. How do you stay competitive for long term success? How can […]
Read moreApril 21, 2022
While much of the success of your business comes from getting clients through your door, it also hinges on recruiting top-tier talent, networking with other industry professionals and keeping your skills sharp and in tune with what’s happening in the market. Social media can help with all of that – but you need to be […]
Read moreMarch 09, 2022
Today’s nonstop mortgage technology advancements have many loan officers wondering if they will soon be replaced by software. But that’s not going to happen. Although digital technology can take care of repetitive tasks like data entry, and clients are loving the idea of handling a lot of the mortgage process online, people have the most […]
Read moreMarch 02, 2022
Do you have a marketing strategy for your broker business, but you feel like it could use a bit more … oomph? Maintaining an effective and impactful marketing plan doesn’t have to be a complex task. There are plenty of simple actions to take to give your marketing the boost it needs without having to […]
Read moreFebruary 16, 2022
Ranging in age from 24 – 40, millennials make up the largest portion of home buyers in the U.S., making them one of the most sought-after groups in the home buying industry. Competition for these clients may be fierce, but knowing how to attract this unique generation of home buyers will give you a leg […]
Read moreJanuary 31, 2022
Social media helps build your brand, keeps your business top of mind, directs people to your website and provides another way for you to engage with your clients, thus humanizing your business even more. To help you reap the benefits of social media, here are a few creative strategies to try on your business’s social […]
Read moreJanuary 19, 2022